How a Full-Service Brokerage Will Sell Your Charleston Home

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In today's video, we'll go over what I like to call Commissions 101. What is the difference between a limited listing brokerage and a full-service brokerage when you're looking to sell your home?

Now that we're in a strong seller's market here in Charleston, many sellers are debating hiring an agent to sell their home, or hiring a limited listing brokerage. A limited listing brokerage only pays the buyer's side of the commission, saving the seller the listing commission.

Some sellers think a limited listing service does just about everything an agent does. They put the home up on the MLS, offer it up to the buyers, get you a contract, and the home is sold - simple as that. Well, maybe.

A full-service brokerage will price your house correctly. That is important because we know that a house that sells in the first 30 days will sell for 97% of list price. If it takes 90 days to sell your home, it will only sell for 91% of list price, according to the National Association of Realtors. On a $400,000 house, that's a difference of $32,000. That's a lot of money in your pocket. To maximize your profits, pricing your home correctly matters.

Secondly, a full-service brokerage will help you through the home inspection process. So many deals fall through during the inspection period. Of course, the buyers want every single thing repaired, and the sellers don't want to repair anything. Two great agents can negotiate a win-win situation where both the buyer and seller are happy, and the deal closes.

Next is the appraisal process. Like it or not, we are in a rising market here in Charleston, and prices are going up quickly. If we get a contract on your house at the asking price, what happens if it doesn't appraise? Most buyers get financing through a bank. The bank won't lend them the money if it doesn't appraise. A great agent is going to do two things: they're going to make sure that your home gets appraised for the highest possible value; if it doesn't appraise, they're going to make sure they get the highest possible value for the seller.

Another benefit offered by the full-service brokerage is marketing. Great marketing creates demand for your home. A full-service agency will definitely create demand. The more demand, the higher the price.

We believe a great full-service agent will more than pay for your commission, and get more money in your pocket. If you're looking to list your home with a full-service brokerage, please give me a call and let me show you how we can sell your home quickly and for top dollar. We'd love to hear from you!